A great name will bear fruit.

The first step towaard a strong brand: Find a great name. A name unique enough to stand out. Simple enough to be remembered. Easy enough to pronounce (so the word will spread). And given that 100,000 names are filed every year in the U.S., a name you can trademark.

Successful brand names generally fall into six categories:

PROPER NOUN
Many brands begin with the name of company founder, product inventor, or the place of manufacture.

Disneyland®
McDonald’s®
Kellogg’s®
Wrigley’s®

METAPHORICAL
Names that borrow menaing from another context with shared or similar attributes.

Apple®
Midas Muffler®
Artic Cat®
Jaguar®
Nike®
Target®

DESCRIPTIVE
Defining the product, company or service with
accepted common vernacular.

Foot Locker®
Travelors Insurance Group®
Precision Tune Auto Care®
Toy ‘R’ Us®

COMPOSITE
Using perts of words, suffixes and prefixes to build a unique name.

SciMed®
Microsoft®
Trinitron®
Snapple®

INVENTED
Names created by altering existing words
or by combining letters imaginatively to make totally new words.

Kodak®
Xerox®
Immunix®
Viagra®

ACRONYM
Generic or descriptive names, memorably shortnened.

BMW®
IBM®
GE®
RCA®
KFC®
BP®
MTV®
3M®