Welcome to Hermelink Think

It's what's inside that counts.

Consumers like us have too many choices today. Dozens of different SUV models. Countless insurance companies and policies. Hundreds of brands of toothpaste. But no time to decide.

Luckily, the antidote to indecision is a powerful brand. When it’s an honest reflection of the company, product or service it represents, a brand can make consumers feel as though they’ve met a trusted friend.

An authentic brand, however, cannot be applied like a coat of paint. Or pulled on like a diving suit. There is no shortcut. The first step in building a lasting, effective brand is to dig in and start with what is real.