Wednesday, November 12, 2008

“Bring home my favorite...You know, the one with the black label.”

Color often reaches deeper than words. It’s an immediate emotional pull.

I want the film in the yellow box. The perfume in the purple bottle. The cake mix with the red spoon. The diamonds in the pretty blue box. The beer in the red can.

Just how important is color in branding? Ask British Petroleum. They spent millions converting old red and blue Amoco gas stations to fresh, earth-friendly green and yellow “bp” fuel stops. Why? They wanted to send a message. It’s time to move “beyond petroleum.”

Employ color boldly and intelligently in your branding program and you harness one of the strongest memory-joggers around.

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